"IAA Releases Principles on Maintaining a Vibrant, Dynamic, and Competitive Ad Industry (via Passle)"
The International Advertising Association just released the "IAA Principles to Maintain a Vibrant, Dynamic, and Competitive Advertising Industry."
In connection with the release of the Principles, the IAA said that it believes that "creating a smarter regulatory environment that fosters a vibrant, dynamic, and competitive marketplace will provide great benefits to both industry and consumers." The IAA explained that, in order to protect consumers and the advertising ecosystem, lawmakers should take these Principles into account whenever considering legislation that may impact the ability of companies to compete freely in the marketplace.
Read the full article by the Advertising Law here.