When it comes to events that our members look forward to each year, we would have to say our Advertising Honors takes the cake. Each year, the Fort Wayne Chapter of the American Advertising Federation holds our annual design competition. Design firms, freelancers, and college students all enter their work from the previous year of advertising to be judged and potentially win awards. This is our biggest fund-raiser for scholarships each year and we have had tremendous support from our local community.
Even if you are not a member, you can still enter your work to be judged. We have a wide variety of categories that include everything including: print, digital, radio, and television. Once all of the entries are submitted, we sort the entries and prepare everything to be judged. We bring in judges from outside of our area that have never worked with any of our local agencies to give every entry a fair judging. After judging, all of the winning entries are photographed, or screen shots taken, and put into our winner’s book and reel that is shown at the awards.
Every year we select a theme and one of our many local agencies volunteers to design the creative for the entire event. It’s a celebratory event, with all of the entries showcased gallery style, with food and cocktails. Many agencies bring clients, spouses, and friends along to enjoy the festivities during our cocktail hour and then everyone gathers to watch the winner’s reel. We invite everyone to a post-event party to continue celebrating all of the amazing creative entries. It truly is a showcase of phenomenal designs.
One thing we never forget to mention is the support of the local college students. Many students volunteer their time to help us sort the entries, lay everything out at judging, set-up and teardown the showcase. It’s a great opportunity for them to see all kinds of creative, get their work judged by professionals, and gives them an opportunity to network at the event. Without them, the event would not happen and we cannot thank them enough for their help!
To stay in the loop for the next Advertising Honors, the best way is to become a member, join our mailing list, or follow us on Facebook. We are busy preparing for this years event and it is just around the corner! So keep your eyes peeled and get ready to bring your best.