Date: Thu, Mar 22, 11:30 am

Location: Calhoun Street Soups, Salads, & Spirits

Speaker(s): Anthony Juliano, Asher Agency Vice President & General Manager

During just the past ten years, marketing has become a science as much as an art, and choices about how to invest resources have proliferated. As a result, we have more ways to measure success, and more of an imperative to do so, than ever before. At the same time, our marketing environment is ever-changing—and, as a result, our most well-thought-out plans often can evaporate in minutes.

All of this can make it tempting to avoid strategy altogether and take things day by day. However, these seemingly endless shifts make strategy absolutely essential—not because you can predict the future, but because you absolutely must adapt to it.

In this session, Anthony Juliano, Asher Agency Vice President & General Manager, will discuss how marketers need to respond. You’ll learn why strategy is critical to staying on course and even more important when you need to take an unexpected turn. And you’ll leave with a get back- to-basics focus on the questions you should be asking to get the best results.

Networking at 11:30AM | Presentation and Lunch at 12:00PM