"Meta Announces New Election-Related Advertising Policies"

Earlier this month, Meta announced updates to its political advertising policies in advance of the midterm elections in the United States.  

Nick Clegg, Meta's President of Global Affairs, said, "With the 2022 US midterms on the horizon, we are setting out how our approach applies in this election cycle, which is largely consistent with the policies and safeguards we had in place during the 2020 US Presidential election." 

Election Advertising

Meta said that, in the final week of the mid-term election campaign, no new political, electoral, or social advertisements will be accepted.  Facebook will also not allow any edits related to creative, placement, targeting, or optimization.  Facebook said that it is implementing this policy because "in the final days of an election, we recognize there may not be enough time to contest new claims made in ads."  

Meta said that this restriction will be lifted the day after the election and that it has "no plans" to extend it.  Meta explained that it doesn't intend to repeat the ad pause that was put in place after the election in 2022, because that was "intended to be a temporary measure in response to extraordinary circumstances in the US."  

Read the full article by the Advertising Law here.